Why We Love Miami

South Beach

A Bright Place at the Right Time

Sunglasses are a must in Miami, where the only thing brighter than the year-round sunshine is the array of colorful characters at the beach (especially South Beach).

The city shimmers with color, from the turquoise ocean, to the golden sand beaches, to the pastel art deco architecture. A subtropical climate and 15 miles of gorgeous coastline makes Miami a favorite destination for vacationers, from honeymooners to hipsters.

Although tourism remains Miami’s primary industry, international trade is becoming increasing vital to its economy.  With its close proximity to Latin America, many companies are choosing to establish their Latin headquarters in Southern Florida, which has given way to the nickname: Gateway to the Americas.

  • Move: Besides its reputation for the best beaches in the U.S., Miami also boasts more than 800 parks, including the nearby Everglades National Park, making the possibilities endless for activity on both land and sea: boating, jet skiing, windsurfing, tennis, golf – and of course salsa dancing.
  • Splurge: Indulge in shopping in Miami’s upscale malls or in the Design District, where celebrity sightings are common. Or go wild at Carnaval in Little Havana each Spring, as Miami celebrates its rich Latin heritage with great food, entertainment and pageantry.
  • Applaud: Miami is proud of be home to several standout sports teams: the Florida Marlins (MLB), the Miami Dolphins (NFL), and the defending NBA champions – Miami Heat.

Day or night, Miami might just be the coolest hotspot in the U.S.